As an eCommerce CEO, you might across the idea of an upgrade and think about how much you can take your company to greater heights. Luckily, there are many features and tools at your disposal.
But, as the eCommerce industry becomes more competitive, consumers demand a higher level of standards from the online stores they visit. Sure, design and communication are essential. On the other hand, the campaigns you choose to run are crucial as well. Yet, none of these marketing strategies are inherently non-negotiables.
If you want to run a successful eCommerce business, there are certain aspects that you must keep an eye on. These are the non-negotiable features that consumers will always look for on your website. It includes stability, site speed, and security.
Website Must-Haves
Building your eCommerce platform can be as simple as setting up a website online. But, the tricky part lies within its appeal to your potential clients. Other than having the right marketing strategy, there are specific site features that you must consider.
Below are the three main features that consumers look for in an eCommerce website.
Page Load Speed
Time is valuable, particularly when it comes to the eCommerce industry. When a consumer checks out, something must happen, and it must synchronously take place. To achieve this, you must develop your site to have a quick response time. You can do it with the help of a content delivery platform.
Any latency on the loading time reduces outcomes. That’s why the performance of your website is crucial to your company’s success. If your website takes too long to load, many customers will step away and go to a competitor, which may never return.
Using reliable software is an excellent method to increase the speed of your website.
Stability and Uptime
Is your website up and running at all times? Throughout each stability test, your site must function at its best. Will it be able to withstand the web traffic during holidays? How about in the peak seasons? Regardless of the occasion, consumers will expect a fully functional website to cater to their needs.
However, the holidays aren’t the only times when businesses see a spike in visitors. Your special offers or promotions of the day often generate significant traffic surges. And, if a celebrity is seen with the particular product that you offer, it can put your sales to a much higher level.
Your website must be able to manage high volumes of visitors even in a short length of time. And when you get that traction you deserve, you shouldn’t have to worry about keeping your site live and functioning. It’s critical to ensure that this non-negotiable is established to develop your company and retain consumer confidence and loyalty.
Site-wide Security
In today’s technology-driven environment, site security entails safeguarding against hackers. DDoS mitigation, PCI compliance, where applicable, and site-wide HTTP are necessary to ensure appropriate eCommerce security.
PCI Compliance
The PCI Security Standards Council establishes a set of data security standards that apply to all businesses, regardless of sales or bank transaction volumes. Establishing and maintaining PCI requirements is the continuous process that a company goes through to comply with the PCI SSC’s security requirements.
Nonetheless, the goal of PCI compliance is straightforward -to guarantee that customer financial data is adequately protected.
Denial of Service Mitigation
DDoS assaults could happen at any time. Malicious external organizations could cause this on purpose or due to programs that access the web for security holes. DDoS mitigation is handled for online shops that use SaaS-based eCommerce technology, offering additional protection than all other self-hosted suppliers can provide.
Managing your eCommerce Website
Being hands-on is crucial if you have far better protection than what your company is presently equipped to accomplish. Many business owners opt to take short-course programs to develop their knowledge in IT infrastructure. These programs require exams to ensure that takers have enough skills to handle their websites. To be a successful candidate, you need to pass this test.
The test purpose for CompTIA Network+ N10-007, as stated, are network principles, installation and setup, system integration, and monitoring. The exam evaluates your power to implement network setup, performance, and administration and comprehend network security concepts and features.
Wrapping Up
Addressing the three main non-negotiable areas of an eCommerce website is vital. And once you get these factors covered, your site should be ready to take its rightful place in the market. Businesses that fail to meet and go beyond these demands should start re-evaluating their digital presence. Besides, working towards these primary areas can be a cost-effective solution while increasing your customer reach.