Social media presence is ideal for marketing your business and has several objectives when you put your business out there. These objectives include lead generation, lead nurture, and lead conversion. These are where you build your marketing for your business to get real leads and improve the overall industry. Posts, pictures, links, and videos can meet all these objectives each time.
You want to avoid creating content for the sake of content but let it have a purpose and return on investment.
When get out there as a new business, you must start testing your content to see how your audience interacts with them. Developing a story inventory for your clients will help build that connection and trust. You can start with origin stories, stories of lessons, experiences, and the discovery of getting to where you are with your business. Clients can remember these stories, feel that connection, and they will feel closer to your business. When you tell these stories, you need to make sure that you tell them in a way that is relatable and easy to understand. It shouldn’t be overbearing and overwhelming, but capture their attention and want them to keep reading. The last way that social media can grow your business is with the 80/20 rule. This means that you put 80% of the post being the story or value, and then the last 20% being the pull or call-to-action.
