Online digital marketing has been the norm ever since the internet became accessible to the world. It’s fast, convenient, and effective in converting, generating sales, and establishing brand image and awareness. But not all strategies and techniques are created equal, and some of them are more effective than others. Let’s discuss some digital marketing services that are not only proven to convert sales but are also cost-effective.
Social Media Management
In 2005, only 5% of American adults used social media. By 2019, the number of adults using these platforms soared to a whopping 79%. By 2018, at least 30% of the whole world’s population used Facebook.
Social media platforms are excellent ways to reach prospective clients, customers, and partners. It gives any company a cost-effective global reach because, first of all, these platforms are free. People from all over the world go online every day for an average of 145 minutes. In fact, more and more people are on their social media platforms more than they watch television.
When you invest in social media platforms and use them to leverage your business, you benefit from fast and efficient communication with your audience. You can promote products, services, and even your company’s vision and opinions on current affairs on social media.
The best part is that you can talk with your customer, clients, and partners on different platforms. Liking, sharing, and commenting on your posts is easy and fun. That’s how social media can help your company create meaningful relationships.
Social media platforms are also a huge source of feedback, testimonials, and referrals. Likes, shares, comments, and messages can help you identify problems and find solutions. When you listen to your followers, they’ll feel heard and valued. That’s one of the ways you can create a loyal following.
Social media is a source of business. It helps you create, recreate, and work on your brand’s image. The best and most beneficial part about it is that it’s an affordable way to spread brand awareness.
Email Marketing
Did you know that, on average, professionals read their emails at least 15 times a day? That means people check their emails at least once every 37 minutes. Hence, email marketing is still a great strategy to scale businesses.
For starters, it’s a cost-effective means to promote products and services and cultivate relationships. It’s more affordable than other mainstream marketing channels. In addition, studies have shown a high conversion rate through email marketing. Through emails, you can reach an engaged audience.
Email marketing strategies are easy to get started and easy to measure. You can reach out to an audience that is already engaged with you. Today, you can even set meetings and interview appointments through them. Studies have shown that it’s a strategy with proven conversion rates.
What makes a good marketing campaign is a defined audience. It’s impossible to cater to every prospective customer out there, and even if you did send something out to the general population, you’re going to miss out on the right people. These people are those who are already keen on doing business with you.
So, instead of randomly shooting everywhere, narrow your target and define it. Find people who are already interested in or require your products and services. In other words, find your dream clients.
A good marketing campaign also has a solid offer and a hook. It builds the brand image and helps spread brand awareness. Of course, it serves your people, thus giving your business value and advantage.
Website Content Writing
Nothing gives your business a more definitive voice than content. Content writing establishes you as an authority in an industry. It helps show that your business is an expert, and that contributes to your credibility and reliability. Ultimately, it’s going to set you apart from your competitors. It gives you an edge so that you stand out.
Unfortunately, people won’t give you as much credit when you’re not known to be a subject matter expert. People will hardly glance at you. On the other hand, becoming an authority in an industry gets you at the top of people’s list.
People will look for your products and services because they trust that they’re of good quality. Customers, clients, and even business partners will consult with you regarding specific industry-related questions. You also get to establish an influence that dictates conversion rates and generation of profits and propels you into becoming a trusted player in the market.
This is why it’s essential to invest in search engine optimization (SEO) because this brings your company to the forefront of search results. The traffic that SEO can bring to your website means more sales and more exposure. Unfortunately, it’s not as easy as most people view it.
Content writing requires skills, talents, and experience. Hence, it would be best to invest in professional SEO services because these experts can target quality traffic. They also know how to get more clicks. In addition, the content that speaks to your audience can develop into a tight social link.
It’s a way for your company to communicate with your following. Professionals in this field can help not only with content but also the technical side of SEO. This means more optimization, testing, reporting, and analysis.
You can scale your business in many ways, but only a handful of them are cost effective and have proven results. Among the investments you should make to scale your business is outsourcing social media management, email marketing, and content.