Business Essentials: Common Legal Issues for Small Businesses

women at a boutique

After establishing your startup business, the world gets a bit more complicated. You’ll find yourself dealing with several issues and decisions that most people would never have to consider—and legal inconveniences are a common side effect. So, like how you’d hire a family attorney to settle domestic issues, having a ‘business’ attorney is crucial for … Read more

Engagement Strategies to Keep Your Clients

women at a store

The only sure way of keeping your customers is by improving your engagement. The secret to improved customer engagement is by understanding your customers. You will also need to set your goals and priorities while you are at it. Although there are several engagement strategies you can try, it is vital to take your time … Read more

Better Workflow Management: 6 Things You Need to Know

business management

Synchronizing different teams and managing each team member can prove a daunting task, especially for small businesses. In an ideal environment, your employees’ regular tasks should be commensurate with their skills and abilities. This is what we call the natural flow. An employee must be in their element to ensure optimal performance. When the ideal … Read more

Fundamental Guide to Understanding Social Network Marketing

online business

Social media has quickly become one of the most crucial aspects of digital marketing because of how incredibly effective it is at connecting to millions of people globally. So, if you haven’t applied it to your business, then you’re missing out on an effective marketing strategy. It’s relatively easy to see how important social media … Read more

Avoid a Costly Copyright Infringement Lawsuit: Here’s Why

copyright

What’s in a name? Perhaps one of the companies to ask about it is McDonald’s. One of the most successful food franchises in the world, it figured itself among lawsuits over the past decades. These cases usually revolve around copyright infringement, such as the supposed unlawful use of its name. In many situations, the company … Read more