A Look at Digital Marketing and Its Contribution to Brand Strength

Digital marketing specialist looking at the process

Digital marketing has become a necessity for most businesses. It provides companies of all sizes a level playing field. Through digital marketing, many companies have found a market and seen their revenues rise. Every company needs to invest in sales and marketing, but why digital? Businesses often discover that it is more affordable than traditional … Read more

Right Timing: The Best Times to Start a Business

Start own business concept

When it comes to starting a business, the right timing matters. That’s why aspiring entrepreneurs always ask, “When exactly should we do it?” Some people would say that there’s no better moment than now. Those who are a little more calculating, however, would argue that it depends on many factors. One thing is for sure, … Read more

Captive Insurance Firms & Setting Them Up the Right Way

Couple and Insurance Agent

Having your captive insurance firm is a necessity if your business profits exceed $600,00 annually. It will save you a lot in insurance costs resulting in considerable savings and will also reduce the taxes that you pay from your business income. Captives efficiently facilitate wealth transfer to members of their family or other beneficiaries. Another major advantage of being … Read more

Keep Your Workers Safe and Escape Crippling Medical Bills

person setting tiles

Many companies incur hefty medical bills and settlement claims after having scores of workers getting injured at the workplace. By taking a few precautions, you can create a safe workplace environment and escape these costs. It might come as a surprise, but falls are a leading cause of workplace fatalities next to transportation-related deaths. Falls … Read more

Untying the Knot: It’s Possible to Divorce with Love

Couple signing divorce agreement

After 10 years of marriage, award-winning actress Gwyneth Paltrow and Coldplay frontman Chris Martin announced their breakup in 2014. They called it “conscious uncoupling.” In their joint statement, the celebrity couple said, “We have come to the conclusion that while we love each other very much, we will remain separate.” The breakup sounds very agreeable. … Read more

Tips for Efficient Water Conservation

Tap water from the faucet

Water is an essential yet scarce commodity in many homes. Even so, a majority of people continue to use water inefficiently. The result is often prolonged periods with dry taps. Water shortage can be curbed by adopting practical water storage methods and efficient water usage habits. The aim is to store as much water as … Read more

Closing Costs: Other Things You Pay for When Buying a Home

man wearing a suit sitting in a table showing a mortgage loan contract

There’s a lot of money involved in purchasing a home – mortgage primarily because many first-time home buyers tend to focus on securing a mortgage and calculating if they can afford the interest rates. However, they may fail to include other fees, such as closing costs. According to Zillow, a buyer typically pays an average … Read more

The Difference Between Ice Cream and Gelato and Why it Matters

ice cream in metal cup on kitchen table

People have been craving for iced delicacies since second century B.C., with the likes of Nero Claudius Caesar enjoying snow flavored with juice and fruits. Marco Polo brought this home with him a thousand years later, making what is known to be the modern “sherbet.” Now, everyone in the world enjoys ice cream, with the … Read more

Keeping Your Mortgage Affordable

Mortgages and why you should get them

The high cost of buying or building a house often makes prospective homeowners take on a mortgage. The size of these home loans requires you to spread the repayment over several years. Since mortgage plans range from five to over 30 years, they have a considerable impact on your finances. Therefore, you need to be … Read more