Sourcing out Growth: Business Functions to Outsource for Faster Improvement

With quarantines and lockdowns happening left, right, and center, many people take action on their financial uncertainties by delving into the world of entrepreneurship. Mostly spawning from newly found hobbies and skills they’ve discovered during quarantine, these businesses specialize in specific things. It would be no surprise that these new business owners are good at their craft but less knowledgeable about standard business functions or processes. If this sounds like you, don’t worry. In today’s world, you don’t have to know everything about them.

It is understandable that you are more knowledgeable and focused on your product and would most likely commit your time towards product development. That in itself is time-consuming but requires your undivided attention. Unfortunately, you cannot just focus on one part of your business. This situation is where the concept of outsourcing can grow your business more efficiently.

What is outsourcing, and why should you consider it?

Outsourcing is when companies acquire products or services from external sources rather than hire in-house. Applying this business practice helps newer businesses to focus on growing their company and be less bothered by its other functions. Here are some advantages of outsourcing:

1.  It affords you more time to focus on company growth

Having reduced business functions to worry about gives you more time to develop and grow your full-time team to be more productive and efficient.

2.  It helps businesses control costs

Typically, outsourced services are contractual or project-based, which means you would know how much a product or service would cost beforehand. It gives you time to assess the costs and weigh out its strength and weaknesses.

3.  It gives you confidence

These companies are specialists in their respective fields, and you can expect them to produce excellent quality work every time. They assure the best quality work in the least amount of time while meeting every deadline, giving you confidence in their work.

4.  It keeps the direction of your company

Having your full-time employees focused on one target means your business won’t stray away from its goals. It helps the business grow and function more efficiently.

5.  It gives you options and flexibility

You might not want to commit to hiring more full-time employees just because you’re in the peak season of your business. Outsourcing gives you the flexibility to increase staff when needed without the financial commitment of hiring new employees.

What should you be outsourcing?

You can outsource just about anything, but it depends on what your company needs. Here are some of the business functions that you can easily outsource:

  1. Marketing
  2. Accounting
  3. Logistics
  4. Sales
  5. Cleaning services


Marketing firms can build effective ad campaigns for your company to grow your online presence and generate a following. These firms can handle social media management, ads, and content creation for you. Working with such professionals will prove to be an invaluable experience once your company has grown big enough to have an in-house marketing department. Their creative ideas and marketing strategies will help inspire your in-house marketing team, giving you an idea of what you might need.


Not all business owners are financial experts. Learning all the compliance standards your company needs to meet would take so much time. The situation might end up taking away your attention from growing your business. Having a prolific accountant can quickly sort out any financial matter that you come across and save you time and resources.


A popular service many businesses like to outsource is logistics, and this isn’t surprising at all. Creating your own logistics arm can cost a lot, and that is why it’s best to outsource it. Having very experienced professionals make deliveries for your company ensures your products arrive safely to your customers without a fuss.


Additionally, another service that businesses like to outsource is sales. From not having the expertise to close deals or make sales calls effectively, these are just some of the reasons you’d outsource sales. It’s another task that takes a lot of time and effort. While it does generate sales, it does not directly contribute to business development. It’s always a good idea to leave these tasks to the pros for the best possible results in the shortest amount of time.

Cleaning Services

While there’s nothing wrong with encouraging employees to clean up after themselves in the office, but in the middle of projects and deadlines, their duties to clean up can often end up forgotten. As easy as it may seem, cleaning is quite a difficult task in an office environment. Most employees want to clock out on time and would not go out of their way to stay and clean up.

Not having cleaners at the end of each day could leave your office in disarray, creating a very unfavorable environment that could decrease focus and productivity. That situation is why hiring janitorial cleaning services is ideal. They can ensure that everyone in your company arrives in a conducive environment for productivity. The benefits of a clean office could prove invaluable in the grand scheme of things.

Running a business does not require you to learn everything before launching operations. You have plenty of time to understand what your company needs, even if you do not have the skills for most of them. These outsourcing services can provide you with experts, optimizing your business.


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